360 Wellness Education

Popularity of Dermaplaning

Dermaplaning has seen a surge in popularity over the past few years, largely due to social media and beauty influencers showcasing instant results. Clients love the “glass skin” look it delivers, and it has become especially popular among those preparing for events, photo shoots, or who simply want smoother makeup application. According to industry surveys, dermaplaning is one of the top-requested add-ons in facial treatments.

For estheticians, this growing demand can represent a valuable opportunity to meet client needs and stay competitive.

Client Benefits

From the client’s perspective, dermaplaning offers a variety of immediate and visible benefits:

• Smoother skin texture
• Improved product absorption
• Brighter complexion
• Flawless makeup application
• No downtime

It’s also a great option for clients who are sensitive to chemical exfoliation or have contraindications to microdermabrasion.

Initial Investment

Getting certified in dermaplaning requires upfront costs, including:

• Training & Certification: Typically ranges from $250 to $500.
• Startup Supplies: Scalpels, blades, disinfectants, gloves, etc., which can cost $100–$300.
• Liability Insurance Upgrades: Some insurance providers may charge an additional fee for covering dermaplaning services.

Altogether, the total initial investment can range from $400 to $800, depending on the provider and quality of supplies.

Profit and Return on Investment (ROI)

Dermaplaning can be highly profitable. Here's a simplified breakdown:

• Average Service Charge: $75–$150 per session
• Cost per Treatment: ~$3–$5 (blade, gloves, consumables)
• Profit per Treatment: $70–$145

If you charge $100 per session and complete 10 dermaplaning appointments per month, that’s $1,000 in gross revenue. At that rate, you could earn back your initial investment in 1–2 months. Even offering it as a $40–$60 add-on can quickly increase revenue with minimal extra time spent.

Ease of Adding to Existing Services

Dermaplaning integrates seamlessly as an add-on to facials, chemical peels, or even hydrafacials. It adds about 15–30 minutes to a service but significantly increases the perceived value and results. Because the service is manual and doesn’t require bulky equipment, it’s easy to implement even in small treatment rooms.

Solo Practitioner vs. Day Spa

Solo Practitioners:

• Pros: Full control over pricing and scheduling. Easier to build client loyalty and offer custom dermaplaning packages.
• Cons: Must handle all marketing, liability, and training costs independently. Limited by client volume and personal bandwidth.

Day Spas:

• Pros: Shared overhead costs, greater exposure, access to clients already receiving high-end treatments.
• Cons: Service pricing might be set by management, and estheticians might receive only a commission.

In both cases, dermaplaning can elevate the client experience and service offerings, but the path to profitability looks different depending on the business model.